Digital Marketing Intern (Apr 2024)

Our company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The challenge

The Digital Marketing Intern you'll be part of Adobe's Digital Demand team, and will work in collaboration with the business unit in coordinating and implementing the quarterly and full year paid media and digital marketing plans.

What you'll do

This role will involve a range of activities from program support, through reporting and insights, to the management of marketing program lead process, such as:

Program support

• Work closely with the Head of Digital to plan and execute quarterly paid media activities.
• Co-ordinate with all stakeholders, agencies and internal teams to ensure effective and efficient execution of digital marketing channels.
• Working with cross functional teams such as web services, adobe.com, localisation in support of digital campaign set up
• Manage payment approval process and provide on-time reporting of budget position.

Reporting and insights 

• Gather information from various data sources to ensure we are targeting the right accounts and contacts.
• Analyse digital campaign performance (creative, messaging, engagement, lead to target account matching)
• Working with the team to determine the appropriate target market for a campaign.
• Performs analysis and optimization for in flight campaigns

Management of marketing program lead process

• Closely monitor the success of the marketing program and execution.
• Co-ordinate with external tele-agencies and sales team to understand lead status and opportunity conversion.
• Generation of reports to aid in providing detailed list of marketing leads and key actions.

What you need to succeed

• Graduate in 2024 in a related field in a business or marketing degree
• Ability to work 3 days per week for six months (April to Oct 2023)
• Australian citizen or permanent resident or a New Zealand citizen based in Sydney
• Understanding of digital marketing fundamentals and channels with aptitude in executing digital campaign and data analysis.
• Critical problem solver who can assist in evaluating the stakeholder's needs.
• Assist projects independently, effectively and balance numerous projects simultaneously

Get to know us a little more

Simply put, we're a NASDAQ-listed leader in digital marketing and media software, we help individuals and enterprise customers to make, manage, measure, monetise content to achieve their business goals.